Does your site show up on Google? Let's find out.
Most B2B companies assume their site "is on Google" because they searched for it once and it appeared. But being indexed is not the same as ranking well. And being on page 3 is practically the same as not existing — less than 1% of users go past the first page.
An SEO audit tells you exactly where you stand, what's failing, and what to prioritize. You don't need to be an expert to run a basic review. Here's the checklist.
Part 1: Technical audit
These are the foundations. If they fail, nothing else matters.
Page speed
Go to PageSpeed Insights and analyze your site. The numbers that matter:
| Metric | Good | Needs improvement | Poor |
|---|---|---|---|
| LCP (Largest Contentful Paint) | Under 2.5s | 2.5s - 4s | Over 4s |
| CLS (Cumulative Layout Shift) | Under 0.1 | 0.1 - 0.25 | Over 0.25 |
| INP (Interaction to Next Paint) | Under 200ms | 200ms - 500ms | Over 500ms |
If your site has a performance score below 50, you need technical intervention before investing in content or ads.
Indexation
Check Google Search Console to see how many pages are indexed. Compare that to the total number of pages on your site. If you have 20 pages but only 8 are indexed, something is blocking Google.
Signs of trouble:
- Important pages with a "Discovered, currently not indexed" error
- Missing or incorrect sitemap
- robots.txt file blocking important sections
- Pages without enough content for Google to consider them relevant
Mobile-friendly
Over 60% of searches in Mexico come from mobile devices. If your site doesn't work well on mobile, Google penalizes it. Check on web.dev that your site passes accessibility and best practices tests.
HTTPS and security
If your URL starts with http:// instead of https://, you have a problem. Google flags sites without SSL as "Not Secure" and penalizes them in rankings.
Part 2: Content audit
Titles and meta descriptions
Verify that every important page has:
- Unique title tag with the target keyword (55-60 characters)
- Meta description that invites the click (under 160 characters)
- One unique H1 per page that matches search intent
A common mistake: having the same title on every page. That tells Google they're all identical.
Content structure
- Does each service page have at least 600 words of relevant content?
- Are you using headings (H2, H3) to organize content logically?
- Does your content answer real questions that your potential customers ask?
- Do you have a blog or content section that targets informational keywords?
If your B2B website isn't generating leads, the problem often starts here: generic content that doesn't address what people are searching for.
Structured data
Structured data (Schema.org) helps Google understand what type of content you have. For B2B companies, the most important schemas are:
- Organization: Name, logo, contact information
- LocalBusiness: If you have a physical location
- FAQPage: For FAQ sections
- Article: For blog posts
You can validate your markup with the Google Rich Results Test.
Part 3: Authority and link audit
Backlink profile
Use Ahrefs Webmaster Tools (free for your own site) or the links report in Google Search Console to review how many external sites link to yours, whether they're relevant to your industry, and whether you have toxic links from spam directories.
Internal links
Verify that your important pages are linked from other pages on your site. Organic positioning for B2B depends partly on a solid internal linking structure.
Quick scorecard
Give yourself one point for each criterion you meet: PageSpeed above 70 on mobile, all pages indexed, HTTPS active, unique title tags and meta descriptions, at least 600 words of content per service page, Schema implemented, Google Business Profile optimized, at least 10 relevant backlinks, internal links connecting key pages, and GA4 + Search Console configured.
8-10 points: your site is in good shape — focus on continuous optimization. 5-7 points: a functional foundation with clear opportunities. Under 5: you need professional intervention before investing in anything else.
If your site has been live for more than 6 months and doesn't appear for your main keywords, you need a complete strategy to reach the first page.
At De Marketing, we run full SEO audits for B2B companies: technical, content, authority, and competitive analysis. We deliver a prioritized plan with concrete actions — not a generic 50-page PDF. Schedule your free audit and we'll tell you exactly where you stand and what to do first.
Want to implement this in your company?
Book a free diagnostic and we'll show you how to apply this to your operation.
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