De Marketing vs In-House Team
An in-house team has real advantages. But for most B2B companies, the cost and ramp-up time don't add up. Here are the numbers.
What you get with each model
Investment
In-House Team:3-5 salaries + licenses + training
De Marketing:One single investment, complete system
Ramp-up
In-House Team:3-6 months to recruit and train
De Marketing:Month 1: system is operational
Coverage
In-House Team:Depends on who you hire
De Marketing:Ads + SEO + CRM + Analytics + AI + Strategy
Turnover risk
In-House Team:High — they leave and take the know-how
De Marketing:The system and data stay in place
Tools
In-House Team:Every license separate, added cost
De Marketing:Included in the service
AI / Automation
In-House Team:You have to implement and maintain it
De Marketing:Already running as core infrastructure
Objectivity
In-House Team:Internal bias, resistance to change
De Marketing:External view, data-driven
Scalability
In-House Team:More volume = more hires
De Marketing:The system absorbs the scale
Reporting speed
In-House Team:Weekly or monthly, depends on the analyst
De Marketing:Real time, 24/7 dashboard, AI report in minutes
Management
In-House Team:You manage the team (CEO's time)
De Marketing:We operate, you review results
When an in-house team may be the better fit
You're a large company that needs dedicated marketing 8 hours a day
You have budget for 5+ people plus tools and ongoing training
Your industry requires very deep internal knowledge that can't be outsourced
You already have a marketing director who can lead the team
De Marketing is right for you if...
Your budget doesn't justify a full team
3-5 people plus tools plus training costs several times more than our system.
You need fast results
No waiting 3-6 months for recruiting and ramp-up. Month 1: system operational.
You want to free up the CEO's time
No need to manage a marketing team. We operate, you review results.
You prefer a proven system
Instead of building one from scratch through trial and error, you use an already-validated framework.
The difference in numbers
Relative investment
Time to results
Turnover risk