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Meta Ads

Meta Ads campaigns built for real B2B leads

Facebook and Instagram Ads focused on B2B demand generation. Lead Ads, conversions, and remarketing with high-intent audiences.

Schedule a Meta Ads strategy session
Expected results

What you can expect

Real KPIs based on results with B2B clients in industries similar to yours.

3-5x

B2B ROAS

Return on ad spend in lead generation campaigns

60%+

Qualified Leads

Lead quality score above benchmark

-35%

CPL Reduction

Vs campaigns without advanced B2B targeting

10x

Targeted Reach

Precise B2B audiences vs generic targeting

What we do

What this service includes

Every deliverable is designed to impact a specific metric in your funnel.

Lead Ads, conversion, and remarketing campaigns
Audience management: lookalike, custom, retargeting
Creatives optimized for B2B (static and video)
Frequency control and fatigue management
Reports integrated with Google Ads and CRM
A/B testing of audiences and creatives
Tech stack

Tools we operate

We don't experiment with your budget. We use proven tools and master them.

ME

Meta Business Suite

Platform

ME

Meta Ads Manager

Management

ME

Meta Pixel

Tracking

CO

Conversions API

Tracking

LO

Looker Studio

Reporting

CL

Claude AI

Analysis

CA

Canva

Creatives

ZA

Zapier

Automation

How it works

Clear process, measurable results

No surprises. Every step has a deliverable and an expected outcome.

01

Strategy

We define audiences, creatives, and a specific funnel for your ICP on Meta.

02

Setup

Pixel, CAPI, conversion events, and an optimized campaign structure.

03

Launch

We go live with controlled budget, testing audiences and creatives.

04

Scale

We scale what works, pause what doesn't. Weekly reports powered by AI.

Who it's for

Is this service right for you?

We're transparent about when we can help — and when we can't.

It's for you if...

B2B companies that need to generate awareness and leads simultaneously
Professional services with decision cycles where trust matters
Companies with strong visual content or success stories to showcase
Businesses looking to retarget website visitors

Probably not if...

Ultra-niche industrial products with audiences under 5,000 people
Companies only looking for direct conversions without brand building
Businesses without budget for quality visual content
Companies without landing pages or a functional website
Real case

Before vs After

Anonymous results from a B2B client in the energy consulting industry.

Before

Energy efficiency consultancy spending $5,000/month on Meta Ads managed by a generic agency. Awareness campaign with likes and reach but zero real leads. No pixel or conversion tracking.

After

We implemented Conversions API, built custom B2B and lookalike audiences, and designed a lead generation funnel. In 3 months: 22 qualified leads/month, CPL of $95.

Qualified leads/month

Before0
After22

CPL

BeforeNo measurement
After$95 MXN

ROAS

Before0x
After4.2x
What to expect

Your results roadmap

We don't promise overnight miracles. Here's what happens month by month.

Week 1-2

Setup & audiences

We implement Conversions API, create custom audiences, and design creatives.

Tracking infrastructure ready

Month 1

Testing

We launch variations of creatives, audiences, and offers. Collecting data.

First leads + performance data

Month 2-3

Optimization

We scale what works, iterate on creatives, and refine audiences.

CPL stabilized + funnel optimized

Month 4-6

Scale

Mature lookalikes, active retargeting, rotated creatives. System on autopilot.

Consistent ROAS, predictable pipeline

Comparison

Why not do it in-house?

Compare your options to make the best decision for your company.

Do It Yourself

Freelancer

De Marketing

B2B Targeting

Generic interests

Basic audiences

Custom + Lookalike + CRM data

Creatives

Basic Canva

Standard design

Creatives optimized for B2B

Tracking

Basic Pixel

Pixel + events

Conversions API + CRM integration

Strategy

Boosted posts

Standard campaigns

Full multi-stage funnel

Reporting

Meta Insights

Monthly report

Real-time dashboard + AI analysis

Why us

We're not a generic agency

The difference between executing tactics and architecting a system.

01

We're not community managers

We don't post memes. We generate measurable leads that impact your pipeline.

02

Full-funnel tracking

From impression to closed deal. Real attribution, not vanity metrics.

03

Creatives with strategy

Every ad has a business objective, not just engagement.

FAQ

Your questions answered

The most common questions about our meta ads service.

Included in

This service is part of our models

Meta Ads is included in the following service tiers. No need to purchase it separately.

Next step

Need meta ads for your business?

Book a free consultation. We'll analyze your situation and recommend the best path forward.