Logistics: marketing that differentiates your operation beyond price
In a market where everyone competes on price, smart marketing positions you on service, reliability, and technology.
Logistics companies compete on price because they don't know how to differentiate
Brutal price competition
Everyone offers the same: transport, warehousing, distribution. Without digital differentiation, negotiations always come down to price.
No differentiated digital presence
Your website looks just like your competitor's. It doesn't communicate your technology, coverage, or value proposition convincingly.
Long pipeline without CRM
Logistics contracts are large but take time to close. Without a CRM, you lose track of opportunities worth millions.
Dependence on a few large clients
Your revenue depends on 3-5 key accounts. Losing one is a catastrophic blow. You need to diversify your client base.
The De Marketing system for logistics
Acquisition
Google Ads and SEO for keywords like '3PL logistics Mexico', 'freight transport'. Content that positions your differentiation: technology, coverage, service.
Conversion
Website that communicates real capabilities: routes, warehouses, certifications, technology. Landing pages by service and by industry served.
Revenue Ops
CRM with pipeline by account size. Automated proposals, follow-up, and nurturing for long-term contracts.
Intelligence
Dashboard of new contracts by channel, average account value, retention rate, and acquisition cost by segment.
Benchmarks for logistics & transportation
$0
Avg. CPL
$80-$130 MXN per qualified lead
0x
Target ROI
Long-term contracts
0%
Qualified leads
Companies with real need
0%
Diversification
Reduced dependency on top 5 accounts
Based on experience with clients in the sector and B2B Mexico benchmarks.
How the sales funnel works in logistics & transportation
Each stage optimized with our system to maximize conversion in your industry.
Logistics/transport for businesses
Ads + local SEO
Quote requested
Viable route/volume
Recurring client
Our system optimizes every stage of the funnel for your industry
Real results in Logistics & Transportation
B2B logistics company that diversified its client base. Reduced dependency on top 5 accounts from 80% to 55% in 8 months.
Questions about marketing for logistics & transportation
The recommended model for logistics & transportation
Inbound + CRM AI
Integrated marketing + sales. For logistics companies that need to diversify their client base with a professional commercial process.
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