Skip to content
Web Analytics (GA4)

Data that tells the truth about your marketing

GA4 setup and management, GTM, conversion events, and attribution modeling. Integration with CRM and ad platforms.

Schedule an analytics audit
Expected results

What you can expect

Real KPIs based on results with B2B clients in industries similar to yours.

100%

Visibility

Of every visit, lead, and conversion on your website

E2E

Attribution

From first click to closed sale, everything tracked

Real-time

Data

Dashboards updated in real time, not static reports

+ROI

Better Decisions

Invest where it actually generates revenue, cut what doesn't

What we do

What this service includes

Every deliverable is designed to impact a specific metric in your funnel.

Complete Google Analytics 4 setup
Google Tag Manager with custom events
Conversion and value tracking
Multi-touch attribution modeling
Integration with CRM and Ads
Monthly tracking audit
Tech stack

Tools we operate

We don't experiment with your budget. We use proven tools and master them.

GO

Google Analytics 4

Analytics

GO

Google Tag Manager

Tag Management

LO

Looker Studio

Visualization

GO

Google Search Console

SEO Data

HO

Hotjar

Behavioral

BI

BigQuery

Data Warehouse

ZA

Zapier

Data Pipeline

CL

Claude AI

Analysis

How it works

Clear process, measurable results

No surprises. Every step has a deliverable and an expected outcome.

01

Audit

We review your current tracking and identify measurement gaps.

02

Implementation

GA4, GTM, events, conversions, and audiences setup.

03

Validation

We verify that every event and conversion registers correctly.

04

Optimization

We refine attribution, create custom reports, and maintain quality.

Who it's for

Is this service right for you?

We're transparent about when we can help — and when we can't.

It's for you if...

Companies investing in digital marketing but don't know which channel generates revenue
Businesses with GA4 misconfigured or not set up after the Universal Analytics migration
Companies making marketing decisions based on intuition instead of data
Businesses that want to connect marketing data with sales data

Probably not if...

Companies without a website or with traffic under 500 visits/month
Businesses that don't plan to make changes based on data
Companies without digital marketing investment (nothing to measure)
Businesses that just want a pretty report for the board without action
Real case

Before vs After

Anonymous results from a B2B client in the industrial electrical industry.

Before

Electrical company with deprecated Google Analytics Universal, no configured events, no form tracking, and no CRM connection. They were investing in Google Ads without knowing which campaigns generated real customers.

After

We implemented full GA4, server-side tagging, form/call/WhatsApp tracking. Connected to CRM for end-to-end attribution. They discovered 40% of ad budget wasn't generating leads.

Events tracked

Before0
After25+

Conversion sources visible

BeforeNone
AfterAll

Ad budget optimized

Before0%
After40% reallocated
What to expect

Your results roadmap

We don't promise overnight miracles. Here's what happens month by month.

Week 1

Audit

We review your current analytics, GTM, events, and conversions setup.

Gap analysis + implementation plan

Week 2-3

Implementation

GA4, GTM, custom events, conversions, e-commerce tracking if applicable.

Full tracking operational

Week 4

Attribution + CRM

We connect analytics with CRM for end-to-end attribution.

Marketing -> sales data flow active

Month 2+

Optimization

We refine tracking based on real data, add insights, create dashboards.

Mature analytics system

Comparison

Why not do it in-house?

Compare your options to make the best decision for your company.

Do It Yourself

Freelancer

De Marketing

GA4 Setup

Basic with tutorials

Standard configuration

Advanced setup with server-side tagging

Custom Events

Few or none

Basic events

Complete full-funnel tracking

Attribution

Last click default

Basic multi-touch

End-to-end through revenue

CRM Connection

Nonexistent

Rarely

Integrated and automated

Insights

Data without context

Monthly report

AI analysis + recommendations

Why us

We're not a generic agency

The difference between executing tactics and architecting a system.

01

Real measurement

If it's not measured, it can't be improved. Correct setup from day 1.

02

End-to-end attribution

From first visit to closed-won. You know which channel generates revenue, not just traffic.

03

Continuous maintenance

Tracking breaks with site changes. We monitor it monthly.

FAQ

Your questions answered

The most common questions about our web analytics (ga4) service.

Included in

This service is part of our models

Web Analytics (GA4) is included in the following service tiers. No need to purchase it separately.

Next step

Need web analytics (ga4) for your business?

Book a free consultation. We'll analyze your situation and recommend the best path forward.