Skip to content
Conversion Rate Optimization (CRO)

More leads from the same traffic

Conversion rate optimization using heatmaps, session recordings, A/B testing, and improvements to forms and CTAs. More revenue without more ad spend.

Schedule a CRO audit
Expected results

What you can expect

Real KPIs based on results with B2B clients in industries similar to yours.

+40-80%

More Conversions

Average conversion rate increase within 90 days

$0

Extra Ad Spend

More leads from the same traffic you already have

Data-driven

Every Decision

Based on heatmaps, recordings, and real A/B tests

-25%

CPL Reduction

More conversions = lower effective cost per lead

What we do

What this service includes

Every deliverable is designed to impact a specific metric in your funnel.

Heatmap and session recording analysis
Funnel drop-off point identification
A/B testing of key pages
Form and CTA optimization
Data-driven UX improvements
Monthly conversion improvement reports
Tech stack

Tools we operate

We don't experiment with your budget. We use proven tools and master them.

HO

Hotjar

Heatmaps

MI

Microsoft Clarity

Session Recording

GO

Google Optimize

A/B Testing

VW

VWO

Testing

GO

Google Analytics 4

Analysis

CR

Crazy Egg

Scroll Maps

CL

Claude AI

Analysis

FI

Figma

Design

How it works

Clear process, measurable results

No surprises. Every step has a deliverable and an expected outcome.

01

Diagnosis

We install tracking tools and analyze current user behavior.

02

Hypothesis

We identify the highest-impact opportunities based on data.

03

Testing

We launch A/B tests on the highest-traffic pages and elements.

04

Implementation

Winners are implemented permanently. New test cycle begins.

Who it's for

Is this service right for you?

We're transparent about when we can help — and when we can't.

It's for you if...

Companies with existing traffic but low conversion rates
Businesses investing in ads that want more ROI from the same budget
Companies with landing pages or a website that doesn't generate enough leads
Businesses making design decisions based on opinions instead of data

Probably not if...

Companies without traffic -- you need visitors first to optimize
Businesses with fewer than 1,000 visits/month (insufficient data for tests)
Companies that redesign their site every month for no reason
Businesses unwilling to implement data-driven changes
Real case

Before vs After

Anonymous results from a B2B client in the logistics and transportation industry.

Before

Logistics company with a Google Ads landing page at 2.1% conversion rate. 8-field form, no social proof, generic 'Contact Us' CTA, and 6-second load time.

After

Full audit with heatmaps and session recordings. We reduced the form to 4 fields, added social proof, a specific CTA, and optimized speed. Conversion jumped to 8.7%.

Conversion rate

Before2.1%
After8.7%

Leads/month (same traffic)

Before12
After52

Effective CPL

Before$200 MXN
After$48 MXN
What to expect

Your results roadmap

We don't promise overnight miracles. Here's what happens month by month.

Week 1-2

UX Audit

Heatmaps, session recordings, funnel analysis, friction point identification.

Report with top 10 opportunities

Week 3-4

Quick wins

We implement high-impact changes: CTAs, forms, social proof, speed.

First improvements live

Month 2

A/B Testing

Structured tests of headlines, layouts, forms. Every change measured.

First test cycle data

Month 3+

Continuous iteration

Ongoing cycle of analysis -> hypothesis -> test -> implement winner.

Conversion rate optimized +40-80%

Comparison

Why not do it in-house?

Compare your options to make the best decision for your company.

Do It Yourself

Freelancer

De Marketing

Analysis

Basic Google Analytics

Heatmaps + recommendations

Full audit: heatmaps + recordings + funnels

Testing

Random changes

Manual A/B tests

Systematic testing with hypotheses

Speed

When there's time

1-2 tests/month

Continuous tests + rapid iteration

Implementation

If you know code

Extra, if possible

Design + development included

Measured Impact

Estimated

Basic

Full revenue attribution

Why us

We're not a generic agency

The difference between executing tactics and architecting a system.

01

Immediate ROI

Improving conversion is the fastest way to increase revenue without more spend.

02

Based on real data

We don't guess. We see what your users do and optimize accordingly.

03

Compounding

A 20% conversion improvement impacts your entire funnel permanently.

FAQ

Your questions answered

The most common questions about our conversion rate optimization (cro) service.

Included in

This service is part of our models

Conversion Rate Optimization (CRO) is included in the following service tiers. No need to purchase it separately.

Next step

Need conversion rate optimization (cro) for your business?

Book a free consultation. We'll analyze your situation and recommend the best path forward.