Laboratories: digital marketing that turns technical services into real demand
Your services are technical and hard to communicate. An AI-powered marketing system positions them where your clients are searching.
Labs have excellent services but nonexistent marketing
Technical website, zero conversion
Your site lists services and certifications, but has no forms, CTAs, or structure that converts visitors into quote requests.
Invisible on Google
When someone searches 'chemical analysis laboratory' or 'materials inspection,' your competition shows up first.
Dependent on trade shows and referrals
Your main acquisition channel is in-person events and recommendations. That doesn't scale and isn't predictable.
Services that are hard to communicate
Testing, calibrations, analysis -- your clients don't always know how to search for what they need. Your marketing must educate and capture.
The De Marketing system for laboratories
Acquisition
SEO for technical keywords: 'water analysis', 'materials testing', 'certified laboratory'. Google Ads for high-intent searches.
Conversion
Landing pages per service with accessible technical language. Forms that qualify analysis type, volume, and urgency.
Revenue Ops
CRM to manage quote requests, sample tracking, and recurring contract pipeline.
Intelligence
Performance dashboard by service: which analyses generate the most demand, which have the best margin, where to invest more.
Benchmarks for testing & analysis laboratories
$0
Avg. CPL
$70-$120 MXN per qualified lead
0x
Target ROI
Return on marketing investment
0%
Qualified leads
Actual quote requests
0%
Close rate
From quote to recurring contract
Based on experience with clients in the sector and B2B Mexico benchmarks.
How the sales funnel works in testing & analysis laboratories
Each stage optimized with our system to maximize conversion in your industry.
Industrial/chemical analysis
Technical SEO content
Analysis quote
Feasible project
Recurring contracts
Our system optimizes every stage of the funnel for your industry
Real results in Testing & Analysis Laboratories
Industrial analysis laboratory that stopped depending on trade shows and built a digital channel with technical SEO. 28 qualified leads per month.
Questions about marketing for testing & analysis laboratories
The recommended model for testing & analysis laboratories
Inbound AI
Lead generation system with technical SEO, campaigns, and analytics. The starting point for labs that want to stop depending on trade shows.
View plan detailsInbound + CRM AI
Integrated marketing + sales. Ideal for labs with high quote volume that need a professional CRM.
View plan details