About
I'm Miguel Cantu, founder of De Marketing, an AI-First consulting firm specialized in B2B marketing. For over 6 years I've been designing client acquisition systems for companies that sell to other companies — from accounting firms to manufacturing companies with international operations.
I studied International Business and complemented my education with an Executive MBA in Digital Transformation and a Master's in Business Analytics from EGADE Business School. I also completed a MicroMaster in Digital Leadership from Boston University through EdX, and a certification in Connected Strategy from the Wharton School.
My approach combines business strategy with technical execution: I don't just design the marketing strategy, I build the technological infrastructure that makes it work — CRMs, automations, real-time dashboards, and AI-powered lead scoring flows.
Before founding De Marketing, I led the digital transformation of the commercial area of several B2B companies in Monterrey, where I implemented systems that reduced cost per lead by 40% and increased the qualified pipeline by over 3x in less than a year.
Education
Negocios Internacionales
Bachelor's Degree
Graduate Studies
Executive MBA in Digital Transformation
Master's Degree
Business Analytics
EGADE Business School
MicroMaster in Digital Leadership
Universidad de Boston · EdX
Connected Strategy
Wharton School · EdX
Digital Marketing Certificate
Universidad IEBS
Certifications
Interactive Dashboards
Real B2B marketing operations data. Hover to explore.
% of Clients by Service
Distribution of active clients by contracted service type
AI Growth Partnership
70%
Inbound AI
20%
Inbound CRM AI
10%
Lead Distribution by Industry
Proportion of qualified leads by vertical
Want to work with me?
If your B2B company needs a marketing system that generates real pipeline, let's talk.
Book a conversation