Your marketing depends on people, not systems
B2B companies spend on marketing but can't predict or scale results. Growth is accidental, not systemic.
4 problems holding back your growth
If you identify with at least 2, your marketing has a structural problem — not a tactical one.
People dependency
Knowledge lives in people's heads, not in systems. When someone leaves, it walks out the door with them. Your marketing is only as good as whoever was available that week.
67% of B2B SMBs in Mexico have no documented marketing processes.
Manual speed
Reports take days, analyses take weeks. Decisions are made with stale data. By the time you have the information, the market has already moved.
Average time to generate an executive report at a traditional agency: 3-5 days.
Fragmented data
Ads, CRM, Analytics, and sales in silos. They never come together into an integrated, actionable decision. You have data across 5 platforms but zero visibility into the full funnel.
The average B2B company uses 6+ marketing tools with no integration between them.
Operational inconsistency
Marketing quality depends on who was available that week. There is no system, only luck. Results vary month to month with no clear explanation.
Without a system, month-over-month lead generation can swing by +/-40%.
Source: De Marketing estimate based on experience with B2B clients in Mexico.
What not having a system is costing you
Leads come in but nobody follows up
→ Lost within 24-48hrs
Campaigns running without feeding back into the algorithm
→ CPL stays high or keeps rising
Sales reps without a CRM
→ No pipeline visibility, no forecast
Manual reports every month
→ Decisions based on 30-day-old data
Staff turnover
→ Every time someone leaves, the process restarts from scratch
Result: you spend on marketing but can't predict, optimize, or scale the results. Every month is starting from zero.
How much is not having a system costing you?
Move the sliders to calculate how much revenue you're leaving on the table each month.
Inaction Cost Calculator
Discover how much money your company loses each month without a professional marketing system.
50
$80,000
15%
Without system
50 leads × 15% close × $80,000
$600,000
Current monthly revenue
With De Marketing system
100 leads × 22.5% close × $80,000
$1,800,000
Projected monthly revenue
Monthly difference
+$1,200,000
Annual difference
+$14,400,000
You're leaving on the table each month
$1,200,000
That's $14,400,000 per year in uncaptured revenue.
How mature is your marketing?
5 questions. 2 minutes. Discover where your marketing operation stands.
How Mature Is Your Marketing?
Answer 5 questions and discover your company's level.
Do you have a CRM where you track all your leads?
It's not you — it's the market
These are the real B2B marketing statistics in Mexico and Latin America.
The State of B2B Marketing in Mexico
Data every commercial director should know.
0%
of B2B companies can't measure marketing ROI
Source: HubSpot 2024
0%
of B2B leads are lost due to lack of follow-up
Source: Harvard Business Review
$0K+
annual cost of an in-house marketing team (3 people)
Source: Glassdoor MX
0%
of B2B companies don't have a CRM implemented
Source: Salesforce
0 min
maximum time to contact a lead before losing it
Source: InsideSales
0x
average ROI of well-executed B2B digital marketing
Source: Forrester
Sound familiar?
“They have been paying for Google Ads for 6 months. They don't know how many leads they've generated, how many converted to sales, or what their real cost per customer is. The agency sends them a PDF with impressions and clicks every month.”
Result: $180k MXN invested, zero ROI visibility.
“They have 5 sales reps. Each one tracks their contacts in WhatsApp and Excel. No CRM, no visible pipeline, no forecast. The director asks 'How are we doing?' and nobody has an answer.”
Result: Lost opportunities due to lack of follow-up, sales cycle 2x longer than necessary.
“They hired a 'social media agency.' It posted 3 times a week. At the end of the contract: 2,000 new followers, 0 leads, 0 sales. The agency reported 'engagement' as their success metric.”
Result: $120k MXN over 6 months, ROI = 0.
From improvised marketing to a predictable system
The first step is a real diagnosis, not a sales pitch
Book 30 minutes. We'll show you exactly where the leaks are in your current marketing and what system you need to scale.