Lab multiplies qualified leads 5x with technical SEO and Google Ads
A chemical analysis lab stopped relying on trade shows and built a digital channel generating 28 qualified leads per month.
0.2x
ROI in 6 months
0x
Qualified leads
+0%
Organic traffic
The situation before De Marketing
A chemical analysis and materials testing lab with a strong technical team. Their marketing consisted of posting on social media with no strategy and attending trade shows. A technical website with no conversion optimization or SEO.
Technical website with no forms or CTAs — informative but didn't convert
Invisible on Google for key industry keywords
Entirely dependent on trade shows and referrals
One person dedicated to 'marketing' (posting on social media with no strategy)
Client profile
Industry
Chemical analysis and materials testing laboratory
Revenue
~$12M MXN/year
Team
40 people (1 doing 'marketing' = social media)
Tier implemented
Inbound AI → Inbound + CRM AI
The challenge
“Our services are technical and hard to communicate. How do we generate digital demand in such a specialized niche?”
The system implemented
Rewrite & lead capture
Website rewritten with benefits-driven language (not just technical). Google Ads for high-intent keywords. GA4 configured with conversion tracking.
Technical SEO + content
Technical SEO activated. Landing pages by service type. Content targeting niche keywords no one else was going after.
CRM upgrade
Growing lead volume required an upgrade to Tier 2 with CRM to manage the quotation pipeline.
Tools implemented
The numbers speak
Qualified leads/month
5x more real inquiries
Keywords in Top 10
Organic positions on Google
Cost per lead
47% reduction
Organic traffic
+320%
Growth in 6 months
New client revenue
$1.1M MXN
Digitally acquired clients
ROI
7.2x
Return on total investment
The numbers speak
Qualified leads
28/month
5x vs beforeOrganic traffic
+320%
In 6 monthsCPL
$95
-47% vs startROI
7.2x
In 6 monthsLeads & Revenue — Last 6 months
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month-by-month evolution
Month 1
SEO audit + Google Ads live
5/monthMonth 2
Technical content publishing
10 in Top 20Month 3
Organic traffic taking off
+120%Month 5
CRM integrated, Tier 2 migration
$750KMonth 6
Digital channel as primary source
7.2xWhat if you had similar results?
What if you had similar results?
Est. leads/month
211
New clients/month
7368
Additional monthly revenue
$1,105,263,158
Estimated ROI
5526216%
Based on real results from the Lab multiplies qualified leads 5x with technical SEO and Google Ads case. Results may vary.
Other real results
Key insight
Technical services don't need generic marketing — they need niche SEO and language that translates capabilities into benefits. We found keywords no one in their sector was targeting, with low volume but extremely high intent. Every lead that came in had a real need. The decision to upgrade to a CRM in month 4 was critical: without it, they would have lost opportunities due to lack of follow-up in a sector where quotes take weeks to close.
Does your lab depend on trade shows to get clients?
We build digital channels for laboratories and specialized technical services.
The data presented is based on real results from De Marketing clients. Identifying names and details have been omitted for confidentiality. Individual results may vary depending on industry, budget, and market conditions.