From zero digital presence to 45 monthly leads with 8.5x ROI
An electrical services company in Monterrey built its digital channel from scratch and generated $680k MXN in attributable revenue in 6 months.
0.5x
ROI in 6 months
0
Leads/month
$0k
Attributable revenue (MXN)
The situation before De Marketing
An electrical services and electromechanical installations company in Monterrey. Solid operation with 25 people, but zero digital marketing effort. All client acquisition came from referrals and bidding processes.
No professional website — the existing one had no forms or optimization
Zero Google presence — invisible for industry-related searches
100% dependent on referrals and bidding for new clients
No acquisition metrics — they had no idea what a client cost them
Client profile
Industry
Electrical services and electromechanical installations
Revenue
~$8M MXN/year
Team
25 people (0 in marketing)
Tier implemented
Inbound AI
The challenge
“How do you build a digital client acquisition channel for a company that has never invested in digital marketing?”
The system implemented
Digital infrastructure
Conversion-optimized website with service-specific landing pages. Google Ads (Search) targeting high-intent keywords. GA4 and Looker Studio configured.
Optimization & SEO
Local SEO activated for geographic searches. First campaign optimizations based on real data. CPL starting to drop.
Stable system
System generating predictable leads. Campaigns optimized with stable CPL. Real-time results dashboard for the client.
Tools implemented
The numbers speak
Leads per month
Digital channel from scratch
Cost per lead
46% reduction
Qualified leads
72%
Of total generated
Clients closed
8
In 6 months from digital
Attributable revenue
$680k MXN
Direct revenue only, excluding LTV
ROI
8.5x
Total investment: $180k MXN
The numbers speak
Leads/month
45
+45 vs month 0CPL
$65
-64% vs no systemPipeline
$680K
Attributable revenueROI
8.5x
In 6 monthsLeads & Revenue — Last 6 months
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month-by-month evolution
Month 1
Full setup complete
8/monthMonth 2
First stable conversions
18/monthMonth 3
CPL optimized
$65Month 4
Pipeline visible in CRM
$280KMonth 6
Target ROI achieved
8.5xWhat if you had similar results?
What if you had similar results?
Est. leads/month
231
New clients/month
8077
Additional monthly revenue
$646,153,846
Estimated ROI
4307592%
Based on real results from the From zero digital presence to 45 monthly leads with 8.5x ROI case. Results may vary.
Other real results
Key insight
The key was starting simple: a website that converts and Google Ads with high-intent keywords. They didn't need social media or complex strategies. In markets where digital competition is low, being the first to show up on Google delivers outsized results. CPL dropped 46% between month 1 and month 6 simply by optimizing with real data — something impossible when you rely solely on referrals.
Does your electrical services company rely only on referrals?
We build the same system for companies in the electrical and electromechanical sector.
The data presented is based on real results from De Marketing clients. Identifying names and details have been omitted for confidentiality. Individual results may vary depending on industry, budget, and market conditions.