Know exactly which leads are ready to buy
AI-powered lead scoring models. Automatic prioritization based on engagement, firmographic profile, and digital behavior.
Schedule a lead scoring consultationWhat you can expect
Real KPIs based on results with B2B clients in industries similar to yours.
+50%
Sales Efficiency
Your team talks only to leads that can actually buy
3x
Close Rate
On high-scored leads vs leads without scoring
Auto
Prioritization
The system decides which leads to handle first
-70%
Wasted Time
Less time on leads that will never buy
What this service includes
Every deliverable is designed to impact a specific metric in your funnel.
Tools we operate
We don't experiment with your budget. We use proven tools and master them.
HubSpot
Scoring Engine
GoHighLevel
CRM + Scoring
Claude AI
Predictive Model
Google Analytics 4
Behavioral Data
Zapier
Integrations
Slack
Alerts
Python
ML Models
Looker Studio
Visualization
Clear process, measurable results
No surprises. Every step has a deliverable and an expected outcome.
Definition
We identify the signals that predict a close in your industry.
Model
We build the scoring model with defined weights and thresholds.
Implementation
We integrate into your CRM with alert and routing automations.
Refinement
We adjust the model monthly based on actual close data.
Is this service right for you?
We're transparent about when we can help — and when we can't.
It's for you if...
Probably not if...
Before vs After
Anonymous results from a B2B client in the B2B professional services industry.
Before
Professional services firm with 50 leads/month, all treated equally. Reps spent 70% of their time on leads that never closed. No way to distinguish a hot lead from a cold one.
After
We implemented scoring based on demographics + web behavior + email engagement. Reps now automatically prioritize hot leads. Close rate on high-scored leads: 38% vs 8% before.
Close rate (hot leads)
Rep time on cold leads
Revenue per rep
Your results roadmap
We don't promise overnight miracles. Here's what happens month by month.
ICP Analysis
We define your Ideal Customer Profile based on won and lost client data.
Scoring model v1 defined
Implementation
We configure scoring in your CRM, connect data sources, create automations.
Scoring active in CRM
Calibration
We compare scores with actual sales results, adjust weights and criteria.
Model calibrated with real data
ML & optimization
If volume is sufficient, we migrate to a self-learning predictive model.
Predictive scoring operational
Why not do it in-house?
Compare your options to make the best decision for your company.
Do It Yourself
Freelancer
De Marketing
Model
Sales rep intuition
Basic rules
Rules + predictive ML
Data Points
Demographics only
Demographics + email
Demographics + behavior + intent
Automation
Manual
Semi-automatic
100% automatic with alerts
Evolution
Static
Manual adjustments
Self-improving with new data
Integration
Isolated
Basic CRM
CRM + marketing + sales + web
We're not a generic agency
The difference between executing tactics and architecting a system.
AI, not static rules
The model learns and improves with every deal closed or lost.
Focuses your team
Your sales team works the leads with the highest probability of closing.
Shorter sales cycle
Contacting a lead at the right moment drastically reduces time to close.
Your questions answered
The most common questions about our lead scoring service.
Better together
These services complement lead scoring to maximize results.
This service is part of our models
Lead Scoring is included in the following service tiers. No need to purchase it separately.
Need lead scoring for your business?
Book a free consultation. We'll analyze your situation and recommend the best path forward.